Question

Bayer Aspirin is sold in original strength, a safety-coated version, an extra-strength version, and a version designed especially for women. Bayer is using a __________ strategy.

Answer 1

Product line extensions

Step-by-step explanation:

Bayer Aspirin is sold in original strength, a safety-coated version, an extra-strength version, and a version designed especially for women. Bayer is using a Product line extension strategy.

By definition, product line extension is the use of an established product brand name for a new item in the same product category.

Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.