Answer:
Consumer Insights
Step-by-step explanation:
After reviewing the existing data on seasonal spending by his company's customers, Lucas decided that he needed to collect new information to address his particular research questions. Lucas will need Consumer Insights data to address the questions in his marketing research study.
Consumer insights research does more than tell you about who your customers are and what they do. It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.
This type of market research can help Lucas anticipate consumer needs, spark innovation, personalize your marketing, solve business challenges, and more.