Answer: Concept of Hegemony
Explanation: Hegemony simply means the domination or imposition of ideas, values, rules belonging or carved by a certain group over another. The dominating group usually belong to people within the ruling class who put up a domineering act in other obtain material benefit or gain by subduing the interest, purpose and values of the subordinate group.
However, according to Antonio Gramsci, the concept of Hegemony has been systematically instilled into the society by representatives of the ruling class, leaving the subordinate group to comply and accept the interest of the ruling class as a norm and harmless concept.