Question

Jones runs a television ad that shows her opponent smith in black and white looking tired toward the end of the ad jones appears smiling and in full color in the advertisment jones uses:

A. emotional appeal to increase support for Smith
B. omission to reduce support for Jones
C. factual accuracy to reduce support for Smith
D. biased imagery to increase support for Jones

Answer 1

The correct option is D.

Step-by-step explanation:

When appealing to the bias of the audience, it is a common tactic to downplay the strength of your opponent. Jones showing her opponent in black and white, looking tired helps to achieve this aim of appealing to the bias of the audience.

Not only does Jones show her opponent as weak, we see that Jones appeared at the end of the ad in full color, looking cheerful, invigorated, and ready to go. This is in stark contrast with the state of her opponent.

This tactic will easily appeal to the bias of the audience and increase support for Jones.