Question

Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing _____ segmentation.

Answer 1

usage-rate segmentation

Step-by-step explanation:

An important marketing technique is to usage rate segmentation. It is a way to divide customers according to the number of times they utilise an item. Customers are usually separated into gatherings of non-clients and medium, and heavy users, and organisations. This is an effective way to increase brand loyalty, and it confirms that the customers will come again because they are getting a reward for it.