Answer: Framing
Explanation: Framing can be explained as a set of tools, idea or concept used in conveying information to a group of people or audience. These conveyance tools are employed in other to influence and shape how the information is received, perceived and interpreted by the audience. This idea is called framing.
In the scenario above, Framing was used to influence the public judgement or interpretation of the present state of employment in the nation. Even though reporting that the employment rate is 88percent or Unemployment rate is 12percent is statistically the same.
Reporting in terms of 88percent employment rate may not seem as bad as reporting in terms of 12percent unemployment rate