The final step of developing an effective marketing planning process or MPP is to control and evaluate the plan.
Explanation:
Effective marketing planning is the methodology wherein series of guidelines are chalked out to promote , publicize and market the product of the organisation. The success of any product demands an effective marketing strategy to showcase the product to the consumers by putting forth its various features and advantages .
Planning is the most crucial process and part of implementing and developing new product by following proper and effective strategies and methodologies. In order to sell one's product and enhance the revenue its very important that proper planning is undertaken in advance to promote it. In other words, marketing planning is nothing but comprehensive and systematic method to achieve the marketing goals and objectives.
It is really important to understand that just by planning the marketing process, marketing objectives cannot be achieved - it has to be properly implemented and monitored to achieve the final result. That is why review, control and evaluation stands out to be the most crucial and the final step of developing effective marketing planning process. If there are any gaps or differences between what was planned and what exactly is getting implemented , that can be brought to light through proper control and evaluation. Evaluation helps in reviewing the blue print of the planning part and any mismatch or deviation gets then and there identified. once the difference gets ascertained proper corrective measures are taken to set it right.