Answer: Contrast
Step-by-step explanation:
Contrast ,according to social judgement theory is defined as the processing which the message does not agree with the behavior and thought of audience.People do not able to adapt and understand message until it belong under their attitude.
Contrast is the perceptual distortion phenomena of people in which they disagree with the message and tend to reject or avoid it .Thus, this type of message fall into the category of rejection latitude of audience.