Question

What sort of segmentation is a health club owner using when she markets her facility as a center for weight loss to some potential consumers, a place to socialize and meet like-minded people to other potential consumers, and a place for the whole family to enjoy exercise to other potential customers? state-of-being state-of-mind product benefits product usage

Answer 1

Product Benefits Segmentation.

Step-by-step explanation:

Product Benefits segmentation has been used by owner of a health club when she markets her facility as a center for weight loss to some potential consumers, a place to socialize and meet like-minded people to other potential consumers, and a place for the whole family to enjoy exercise to other potential customers. Product benefits is the type of behavioral segmentation where market is divided on the basis of benefits sought out by different customers. For example, some consumers buy shampoo for long hairs, some purchase it to remove dandruff while other buy the same shampoo for healthy hair, therefore, marketers make three or four different types of shampoos to cater the benefit needs of all the customers effectively and profitably.