Complete Question:
Universal Concerts is planning on bringing a series of concerts to Canada next year. In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats. If they can have only one venue, Universal Concerts should segment its Canadian market according to __________, if it hopes to have a sold-out concert.
a. Geographic characteristics
b. Demographic characteristics
c. Socio economic characteristics
d. Social class
e. Psychographics
Answer:
Option a. Geographic characteristics
Step-by-step explanation:
Geographic characteristics or features of a place has to do with the location of place, the weather of the place.
If Universal concerts wants to have a concert in Canada, in other for it to be sold out, the concert has to be situated where the geographical characteristics are more favorable to the target audience.