Answer:
They have to make choices because:
- Generally, consumers are trying to get the most for their limited budget so must make wise choices to get the most out of their income.
- To be able to get the best-quality goods to suit their preference when buying.
- To avoid impulse buying.
- To avoid wastage of money due to impulse buying & improper planning.
- To get maximum number of items when buying,despite price increase.