Market share can be increased with better customer relationship, innovation and acquisition of competition business.
Step-by-step explanation:
The business organisation should increase their engagement with customers such as loyalty program which helps to increase the number of returning customers. The price of the product or service have to be fixed in order to provide added value to the customers through this way the business can stay ahead of the competitors.
Niche marketing can be done to increase the market share of the business. Brand positioning is an important step to increase market share. When customers are familiar with the brand they buy from that brand.