Question

One of the distinct differences between ______________ and other forms of advertising is the fact that the medium used allows for a dialogue exchange of information between buyers and sellers, instead of a monologue type approach.

Answer 1

Interactive promotion

Step-by-step explanation:

An Interactive Promotions is also known as Interactive advertising. They involve businesses conducting marketing initiatives based on customers' behaviors and preferences. The advertiser and the consumer engages in a "conversation" and this is believed to be better than traditional advertising. This is because interactive content is considered more effective at educating the buyer about the product offered.