Question

Anya feels pressure to increase sales, so she decides to intentionally marks up the price on a new shipment of sweaters and then immediately puts them on sale. Even though she is deceiving the customer, Anya justifies her decision by knowing that management will be pleased with the increase in revenue. However, Anya's decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior?

Answer 1

Making sure short term goals of employees match long term goals of the company

Answer 2

Anya's decision will affect the company once customers lay complaint on the price hike and this might change or limit the velocity of sales as at before. She should decide other means to appease the company and increase sales like doing more marketing on the product and discussing about means to have a marketing promotion to boost sales.