Question

Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) ____ over other motorcycle manufacturers.A. controllable advantageB. uncontrollable competitive advantageC. sustainable marketing advantageD. effective competitive advantageE. sustainable competitive advantage

Answer 1

E) sustainable competitive advantage

Step-by-step explanation:

Competitive advantages refer to the things that Harley Davidson does better than other motorcycle companies, e.g. cool bikes. While sustainable advantages refers to competitive advantages that other motorcycle companies cannot imitate at least in the short run, e.g. that feeling of belonging to a special club.

Harley Davidson bikes have a "je ne sais quoi" mystique that other companies don't have. I'm sure that Honda, Ducatti, KTM, BMW and maybe others actually produce better bikes, but there is no Honda bike club or BMW bike club, or at least none that people want to join.

Answer 2

E. sustainable competitive advantage

Step-by-step explanation:

Based on the information provided within the question it can be said that in this scenario this is giving them a sustainable competitive advantage. This term refers to a specific attribute that allows an organization to place itself at a very favorable position within a market and maintain itself there. Which is what HOG is doing for Harley-Davidson.