Question

After Toyota found a number of consumer types that might be interested in the Scion, including teens, college students, urban youth, and young adults in their early 20s, it began the second step in the market segmentation process. This step, in which the different small segments are combined, is known as

a. decomposing.
b. flattening.
c. identifying.
d. aggregating.
e. slicing.

Answer 1

D) aggregating.

Step-by-step explanation:

Market aggregation is basically reverse market segmentation. One of the possible errors that companies can make when segmenting a market, is that they keep segmenting similar segments into smaller groups. Once they realize that they segmented their markets too much, they go back and aggregate small market segments into larger ones.

In this case, Toyota segmented their young customers into 4 separate segments and after they realized that it didn't make sense since the 4 groups were basically identical, they reversed their decision and formed one single larger segment.

Answer 2

D, aggregating

Step-by-step explanation:

Aggregation in marketing is a situation whereby a product or service has a large range of consumers or customers(in this case, teens, college students, urban youth and young adults) that have the same demand for the said product(Toyota Scion) thus giving the product a very large exposure in return.

This aggregation leads to more of the product being produced to meet the large number of consumers.

Cheers.