Question

Which segment of the African American market identified by Yankelovich is middle age, female, has the lowest income, feels "Black slang" should be avoided, and strongly supports "Buying Black?"

Answer 1

Broadcast Blacks

Step-by-step explanation:

Broadcast Blacks is a segment that was identified by Yankelovich for marketing targeting purposes. The findings were based on a survey of 3,400 Black Americans aged 17 to 34.

Eleven segments were identified and determine consumer trends, media preferences, and confidence in key institutions.

Broadcast blacks are independent, confident, and have positive attitude. They are mostly middle age females. Heavy users of telecision and radio. They are the least users of the internet. Prefer to buy black.