Question

An ad for a new hatchback shows four college students hunting for a parking place in a large, nearly-full parking lot. When they finally find a spot and park the car, they discover that they can't open the doors to get out. One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback. This commercial uses:a) dramatization with a humorous appeal.b) animation with the intent of creating a personality brand.c) slice-of-life with a fear appeal.d) demonstration with an emotional appeal.e) straight sell with a humorous appeal.

Answer 1

The correct answer is letter "A": dramatization with a humorous appeal.

Step-by-step explanation:

The advertisement is displaying dramatization and humorous appeal because, at first, the college students struggle to find a parking spot in a large parking lot which is something unusual. Then, they find impossible to take off their vehicle since there is not much space after they parked their cars. The humor is introduced by taking off eventually through the hatchback being promoted.

Humor appeal is used because it is believed the audience is likely to recall the brand and the message of the advertisement through the joke marketed.