Full question:
Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through:
A)U.S.Census Bureau information.
B)geographic segmentation variables.
C)geodemographic segmentation.
D)climate information.
E)psychographic segmentation.
Answer:
His company would most likely find possible markets through: geodemographic segmentation
Step-by-step explanation:
Geodemographics is the knowledge of the population and its features, classified according to areas on a geographical base. In the area of marketing, geodemographics can be of tremendous significance in market segmentation. Following the before-mentioned segmentation, the predominance and choice of each group can be circumscribed.
Among these, the great choice areas can then be recognized and finally targeted for retailing and sale. Geodemography is practiced in retailing to examine survey data of a distinct geographical area and profile the demographic components of the people living there.