The correct answer is Consumer behavior (CB)
Consumer Behavior as the area that studies how people, groups and organizations select, buy, use and discard products, services, ideas or experiences to satisfy their needs and desires.
Understanding consumer behavior is understanding how people research and consume products and services. It is to understand what are the factors that weigh when choosing a brand. Finding opportunities to increase your sales. It is all of this and more.
Today, we will gather everything you need to understand about consumer behavior and the main ways for you to know the factors that influence your customer's purchase decision.