Gloria is opening an upscale women's clothing store in a growing suburban residential area. Gloria knows her target market is upper-income women living within 20 miles of her store. She can't afford to purchase Tapestry analysis, so she will most likely use real estate values by subdivision as a basis for targeting her market.
Step-by-step explanation:
Real estate refers to the physical property or things. The monetary value or the price of the building or any property that are agreed by the buyer and the seller refers to the Property Value. It is highly affected by the market in which the property exists. Real estate properties are the building or land which are immovable in nature.
In the given example, Gloria wishes to start a clothing store for women. She targets the residents of sub urban area which is in growth. She could not offer for the purchase Tapestry analysis and hence she can mostly use real estate values by subdivision as a basis for targeting her market.