53.6k views
2 votes
Your favorite ice cream travels from the producer, who manufacturers the product, through several other organizations before arriving at the local grocery store, where you purchase the product. What is this set of organizations called

User GAMITG
by
5.8k points

1 Answer

5 votes

This set of organizations called Marketing channel

Step-by-step explanation:

A marketing channel is used to move the control of goods from either the point of origin to the place of purchase by individuals, organizations and acts. The way goods meet the customer, the end-user, is however known as a sales channel.

Marketing channels allow organisations to increase their scope and profits. Each communications platform, though, offers a different visibility and output ratio, so that it can be combined together. Current delivery structures–like manufacturer, wholesaler and seller–or versions that include one or two parts, can be part of marketing networks.

For example, companies such as Dell and Avon prohibit wholesalers and retailers from marketing to customers with their own stores and salespeople.

User Technofunc
by
5.8k points