Question

The ________ of focus group participants should be judged against the target market profile to assess to what degree the groups represent the target market.

Answer 1

Demographic and buyer behavior characteristics.

Step-by-step explanation:

• Studying a market can be very difficult, so, sometimes researches choose random sample to study. The question arises that weather these sample represents the whole targeted market or not.
• And that should be judged carefully, if not the study will be an utter failure.

Answer 2

hi your question lacks the required options here is the complete question

The ________ of focus group participants should be judged against the target market profile to assess to what degree the groups represent the target market.

A) demographic and socio-economic characteristics

B) demographic and buyer behavior characteristics

C) buying power and demographic characteristics

D) geographic and buyer-behavior characteristics

Answer : Demographic and buyer behavior characteristics ( B )

Step-by-step explanation:

The demographic and buyer behavior is a key characteristic to be considered when considering the focus group that would be considered for your target market profile. this is because the area in which your target market is located is essential to what kind of product who should be marketing to them and also the buyer behavior of your target market is essential because it will help you Know how to organize your business campaigns and also how to get more customers engaging with your products when you know your customers buying behavior.