Question

Which method of audience analysis involves contacting a few audience members directly and having a conversation with them individually about their interest in the topic, their opinion, and what they might know about other audience members?

Answer 1

Answer: Personal interview

Explanation: Personal interview is a method of audience analysis which involves being in direct contact with the audience or conducting an individual or 'one-to-one' session with the interviewee. Engaging the interviewee about their opinion on certain issues or topics, their perception or thought of others and so on. Personal interviews may be undertaken in a 'face-to-face' manner. When personal interviews is used for audience analysis, assessment of the interviewee is not just based in the verbal response communicated but also in the interviewee's body language, facial expression and other physical attributes.

Answer 2

Question options:

A. Contact person

B. Scientific survey

C. Personal interview

D. Direct observation

Answer:

C. Personal interview

Step-by-step explanation:

This is personal interview. Personal interview involves face to face conversation with an individual. It could be and mostly functions as the foremost tool to judge the abilities of a person. In this face-to-face contact between the interviewer & interviewee, there is more record and more information in the form recording more than verbal responses- superficial responses.