Answer:
symbolic interactionists
Step-by-step explanation:
Symbolic interactionism is a sociological theory that focuses on the micro level relationships between individuals that are part of society. On a business level, symbolic interactionism ignores macro level factors that can affect both employees and consumers.
This theory is based on the fact that objects and things per se do not have a meaning by themselves. Their meaning is defined by the individuals that interact with them using language ans symbols.
In a company, the culture and social norms are defined by the people that work there. Each individual is affected by them but at the same time norms and culture exist because people accept them.