Question

A(n)_________ rebuy occurs when an organizational buyer has purchased a similar product in the past but has decided to change something like the specifications, price, or supplier.

Answer 1

Answer: Modified

Explanation:

The modified rebuy is one of the type of concept in which the company or an organization are purchasing the products that the company has already purchased previously but there is some modification occur at this time of purchasing such as supplier, price, features and specification.

In the modified rebuy situation their are some limitations that are as follows:

• The decisions making process is limited
• Modification in the purchasing is complex
• Risk in buying the new products

According to the given question, the modified rebuy is basically occur when the company are purchased the similar goods in the past. Therefore, Modified rebuy is the correct answer.