Question

In the beer industry, advertising continues throughout the year but may increase at holiday periods such as Memorial Day, Labor Day, or the Fourth of July. The industry uses a(n) _____________________ schedule.

Answer 1

Pulsing

Step-by-step explanation:

Pulsing refers to an advertisement scheduling strategy, whereby advertising for products operates at low level throughout the year, except for special days and occasions wherein the products get massively advertised.

During peak seasons, the products get heavily advertised.

In the given case, the beer industry follows such advertisement schedule whereby throughout the year advertising is conducted at a moderate level and during peak days witnesses a substantial jump.

Such an advertisement schedule is referred to as Pulsing.