Question

As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept_____

Answer 1

Category Points of Parity .

Step-by-step explanation:

So, the solution to this question is all about a term used in branding goods and services or a company'd product which is knows as Point Of Parity. This life is all about competition, before you came to this world you compete and after you have been born into this world you compete too. This is the case with two or more companies offering a closed or almost the same products Or goods. Each company starts to think of a way to keep their own brand and this concept is known as the point of parity. Point of parity can be divided into two and they are category point of parity and competitive point of parity.

The example above explains the category point of parity. That is when fast food companies such as McDonalds and Burger King noticed that people are more conscious of their health they have to add a new but necessary feature to their services.

Answer 2

Category Points of Parity

Step-by-step explanation:

As the US has become more health conscious, we have seen many fast food chains like McDonalds and Burger King introduce healthier offerings like grilled chicken and salad options. This is an example of what course concept category points of parity. Category points of parity means that the brands such as McDonalds and Burger King offers necessary categorical features such as healthier food options.