Question

Organizational buying behavior revolves around a ________ that has similarities to consumer buying behaviors. buying center supplier development strategy buy-class situation decision-making process

Answer 1

Answer: Decision-making process.

Step-by-step explanation:

Organizational buying behavior has some similarities with that of individual consumers, in the sense that the decision making process is similar. In both organizations and individual consumers, goods/services are purchased only when the need for them has been identified and a research has been carried out on the best good/services to purchase that meets that need.