Question

Criteria for forming segments involve both similarities and differences. In terms of the needs of buyers, the similarities must be __________ a segment, and the differences must be __________ segments.

Answer 1

The correct answer is within; among.

Step-by-step explanation:

Market segmentation is used by companies to separate the target audience with which they want to work. Considered as a market phenomenon, the technique consists of defining the marketing strategy by identifying the target market.

Segmenting this market means dividing it so that consumers are grouped according to a series of characteristics, needs or preferences. It is important that a segment has people with homogeneous factors and these depend on the objective of segmentation.

This separation into groups of consumers allows the company to identify and privilege one or more segments according to a range of objectives or products.

The segmentation process requires that the criteria that affect or influence purchase decisions be identified. There are various segmentation criteria: social, geographic, demographic, economic, social, lifestyle, and many others.

Normally, in a market segmentation it is necessary to address several of the criteria to better guide the marketing actions to follow. The more aspects that are used to characterize an audience, the easier it will be to develop a marketing strategy.

There is no way to think about segmenting a target audience without knowing what characteristics it needs to have in order for the strategy to be correctly defined.