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she needed to find a new way to manage payroll for her employees, so she researched payroll companies to see which one would best meet her needs. What type of buying situation was Diane involved in?
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she needed to find a new way to manage payroll for her employees, so she researched payroll companies to see which one would best meet her needs. What type of buying situation was Diane involved in?

User Marus Gradinaru
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1 Answer

2 votes

Answer:

new buy situation

Step-by-step explanation:

The three most common types of buying situations are:

  • new buy: Diane (the buyer) is trying to purchase a service for the first time (payroll management), so she is looking for potential suppliers since she never did this before.
  • modified rebuy
  • straight rebuy

User Sherlon
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