Question

Ziff Corp. was a leading electronics firm for about three decades. As new competitors entered the industry, Ziff Corp's market share dropped. The managers at Ziff Corp. refuse to change any of their strategies, as they believe that their existing strategies will get them back to becoming the market leaders as they did in the past. This scenario is an example of _____.

Answer 1

The correct answer is competitive inertia.

Step-by-step explanation:

In physics the principle of inertia is studied, which is explained as "Every body that is not subjected to any force will remain at rest" or also as "The resistance of the bodies to change their state of rest or movement without the intervention of any strength". These concepts fit perfectly into the world of organizations, since these bodies can be seen as a team of people who interact with each other (work team), towards a common vision.

Competitive inertia refers to the tendency of companies to remain at rest or to continue moving in a certain strategic line unless stimulated by some external force.