Question

​Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables.

Answer 1

Demographic

Step-by-step explanation:

Demographic variables is an type of customer segmentation which divides target consumer market into segments based on social and economic status which includes gender, age, income, educational background, age, etc. Heeltoe obviously segmented the consumer market based on demographic variables which includes age, income, gender, as they have products at caters or the needs of e affluent, middle-aged women as well as younger professionals and makers.

Answer 2

Answer: Demographic variables.

Step-by-step explanation:

Heeltoe boutique stores makes use of demographic variables to produce footwears that would meet the need of their customers found in different age class. Demographic variables are variables that are considered that has to do with an individual's; age, gender and location.