Answer:
Integrity
Step-by-step explanation:
Integrity is a part of personal standards that is valued in sales, which refers to the quality of being honest, truthful, and consistent in what an individual says and does. It simply refers to a wholesome character of an individual, in which an individual’s words, beliefs, and actions are in alignment. A sales person, who has integrity of character, can easily win and secure customers, hence, it is a core value that sales persons must possess.