Answer:
TRUE
Step-by-step explanation:
The CEO 's belief that he has placed his firm in a slow-cycle industry where concerns about protecting unique competencies dominate concerns about market share, is true
Basically, the CEO operates in a niche market as is reported in the scenario
Niche marketing refers to competing within a narrowly defined market segment with a specialized offering.
Most small businesses are generally not niche marketers; they simply have a very small share of a large segment whereas niche marketers have a large market share in a small/tight segment.
Having therefore established his Niche business in a small segment where he has a large market share (otherwise it would not be a niche business), the concerns will be about protecting unique competencies rather than market share