Question

________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities.

Answer 1

Strategic planning

Step-by-step explanation:

Strategic planning states that every work should be done strategically which helps in producing the growth of the organization. It helps in reducing the time and gives direction to do work in the organization in an efficient and effective way.

With the help of Strategic planning, it implements the way that where you are right now and where you want to go. It is also maintaining and developing the organization goal and their capabilities by knowing the market awareness.