Question

An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.

Answer 1

Theory of planned behavior

Step-by-step explanation:

The theory of planned behavior (TPB) is a premise that links or connects one's beliefs and behavior. The theory affirms that purpose toward attitude, perceived behavioral control and subjective norms, together influence an individual's behavioral instincts and actual behaviors.

The theory was proposed to illustrate all behaviors over which individuals have the ability to exert self-control.

For example, a product marketer wants to change our attitude about his produce so that we can actually buy it.