Question

If I buy 3 different allotments, each with a daily effective circulation of 25,000, how many total GRPs do I have for the 3 allotments if my total market population is 50,000?

Answer 1

150

Step-by-step explanation:

The computation of the total GRP is shown below:

Data provided in the question

Number of allotments = 3

Daily effective circulation = 25,000

Total market population = 50,000

So, the total GRPS is

= (Number of allotments × Daily effective circulation) ÷ (Total market population) × 100

= (3 × 25,000) ÷ (50,000) × 100

= 150