Question

The marketing team of Under Armour has come up with a strategy to advertise their shoes as a product that makes walking and running pleasurable. Marketing the shoes in this manner creates a perceived difference in the minds of customers. This is an example of _______.

Answer 1

Differentiation

Step-by-step explanation:

Differentiation is a marketing strategy in which a company makes a particular product unique and attractive in a way that it stands out or is distinguished from other similar products of other companies that are competitors in the same market. Differentiation gives a competitive advantage to a product against other similar products in a market segment.

Marketing the shoes in a unique way that creates a perceived difference in the minds of customers is a good example of differentiation in marketing, as this would make the shoe unique and even get a premium price slashed on it that customers don’t mind paying.