Question

SXSW utilizes various promotional techniques to reach its target audiences. The use of personal selling, advertising, public relations, and sales promotion is known as_________

Answer 1

Answer: Promotion mix

Explanation:

Promotion-mix refers to an optimum combination of different promotional tools and techniques; with a view to maximizing sales and profits.

The need for promotion-mix arises because all promotional tools and techniques are not equally effective and appealing. Promotion mix imparts a variety to the promotional efforts of the marketing manager.