Question

A(n) _____________ is a company that has a proven business model and is willing to sell the rights to use the business model to others so that they can sell the same product or service within a given territory.

Answer 1

Franchisor

Step-by-step explanation:

To expand a particular business, it is necessary to take some steps. One of the ways in which a business can be expanded is through franchise.

Franchising is the term here and it is a popular marketing concept. For example there are lots of McDonald’s Franchise across the country. One of the ways which contributed to the present day success of McDonald is through this scheme.

The company that franchises is known as the Franchisor. They usually have a proven business model and can approach businesses who are keen on expansion. They then get the right to sell these products within the same territory using the Business name within the legal framework