231k views
1 vote
"The process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) for the firm to serve is called _____."

User Lamonte
by
7.3k points

1 Answer

1 vote

Answer:

(C). Market segmentation

Step-by-step explanation:

Market segmentation involves dividing a market into similar consumer groups, based on factors such as; age, purchasing behavior, interests, geographic location, income level.

A firm can then focus its available resources towards meeting the needs of customers in a selected target group or segment.

User Supersharp
by
7.8k points

No related questions found

Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.