Question

Salina is working to create greater brand awareness for her company's new line of fitness trackers. All of the following except ____ are important for increasing brand awareness.

Answer 1

The correct answer is The product history.

Step-by-step explanation:

Brand awareness allows quantifying the level of knowledge and awareness of the existence of a consumer brand that users have. At the brand level, it refers to the proportion of consumers who know about the existence of the brand.

For a user to have knowledge about a brand, it can go through different processes. These processes are divided into three, which are:

1. Spontaneously: they are usually “lifelong” brands whose name we associate with commonly used products.
2. Remember without help: the brand is known but not as well known as those mentioned above and we need some time to remember it.
3. Recognition with help: these are brands that are little known or whose products are not purchased regularly. We need external help, either the internet or someone else, to help us remember the brand and thus be able to decide the purchase with greater responsibility.