Question

The ________ format, which emphasizes problem solving and customer solutions, is the most consistent with the marketing concept and relationship building.

Answer 1

The correct answer is letter "C": need-satisfaction.

Step-by-step explanation:

The need-satisfaction format consists of having the salespeople making an interview to identify the needs of the prospective buyers and, based on those needs, provide the products or services that closely match. This approach is the most used in the sales world and is proven to be one of the most effective.