Question

"The ad for Concordia kitchen cabinets states, For an exceptional look in cabinetry that you won't find anywhere else, buy Concordia cabinets. This is an example of positioning:"

(a) Based on superiority and competitiveness of the product
(b) in terms of superior product user
(c) based on being cost-;leader in market
(d) relative to product class

Answer 1

Correct answer is: ''a'' based on superiority and competitiviness of the product

Step-by-step explanation:

It is a case of superlative positioning in which brands claim being the best or exhibiting some tipe of superiority.It happens in this example when the ad states: ( you won´t find anywere else this product), so we can say it is an example of positioning based on the superiority of the product or good.