Question

A health insurance provider has used market ________ to identify groups of businesses that have unique needs when providing insurance to their employees, such a high price sensitivity or desire to offer premium benefits.

Answer 1

Segmentation

Step-by-step explanation:

Market segmentation is a study that decides whether the company splits its members or populations into smaller categories based on factors such as age, wealth, personality features or actions. These divisions will also be used to tailor goods and ads to specific consumers.

In the case of health insurance providers, they use market segmentation to maintain the difference between individuals and decide about their premium, desire and other benefits.