Question

You want to measure the impact of the media in some way. You sample several advice columns found in "Playboy" and "Playgirl" and systematically code the various types of questions asked and the types of advice given. In this scenario, you are carrying out a(n)___________

Answer 1

Answer: content analysis

Explanation: By systematically coding for the various types of questions asked and the types of advice given, one is carrying out content analysis which is defined as a systematic, quantitative approach to analyzing the content or meaning of communicative messages. In this it is valuable in research and to social scientists because allows researchers to recover and examine the fine details of organizational behaviors, perceptions, and societal trends and also in bridging the gap between purely quantitative and purely qualitative research methods.

Answer 2

The correct answer is: content analysis.

Step-by-step explanation:

Content analysis is a research method used to find repetitive patterns in mediums of communication portraying the different types of content such as reviews, images, audio or video. Content analysis has mainly been used in social studies but it is being implemented in business applied to marketing techniques in an attempt to spot consumer patterns.