Question

D

Question 3
2 pts
When an ad agency is invited to present its ideas to a potential
client with the hope of winning the account, the process is
called agency ideation. True or False?
O
True
False

Answer 1

False

Step-by-step explanation:

The situation above is called the "pitch." This is a process of persuasion whereby people present their ideas to their potential clients or investors. This is done in order to achieve a particular purpose. In the situation above, the ad agency's purpose is to win the potential client's account. In order to become successful in pitching ideas, one has to consider some pointers such as getting to the point fast, using a message map, not using too many slides and the like.

So, this explains the answer.