Question

A boutique hotel chain provides upscale rooms and superior customer service at value prices. What strategy is the hotelier using to gain competitive advantage?

Answer 1

D. A best-cost provider strategy

Step-by-step explanation:

Best-cost provider strategy is business tool whereby the quality if products is increase while reducing the costs of the products. It involves lowering the cost in a meaningful way that it is lower than rivals cost but not necessarily the lowest cost. It provides value for money to the customers. Improving the quality and reducing cost satisfies the customer's expectations and needs. In this case, the quality of the room and services are improved and the cost of the rooms are reduced.