Answer:
Enterprise marketing management.
Step-by-step explanation:
Enterprise marketing management software is used to streamline processes between different functions. It maintains and monitors promotional structure of an organisation. Functions include
-campaign management across various channels like social media, web, and mobile.
- customer relationship management through pre-sale research and post-sale followup.
-analysis of campaigns
- marketing resource management.
It frees up time for the sales team, and they can focus on other tasks that will help close more sales.